Hundreds of founders write to laboratories every year asking for "prices and a catalogue". Most never hear back. Formula to Shelf is the answer they were looking for: what it costs, how it works, what to write, and how to stay legal — from the commercial side of an Italian private label laboratory.
No catalogue, no sales pitch. Unsubscribe any time.
Numbers, templates and the compliance map to take a cosmetic product from idea to a laboratory quote.
Landed cost at 500 / 1,000 / 5,000 units, total cash to launch, three retail scenarios, break-even and a year-one view. Excel + Google Sheets.
Buy — €29The brief a laboratory will answer, a packaging spec, five email scripts, a lab comparison matrix and twenty questions to ask before you sign. PDF + Notion.
Buy — €39Launch a Beauty Brand in Italy: routes, money, formula, packaging, compliance, timeline, choosing a lab, the ten mistakes, a worked brief. 21-page PDF.
Buy — €49Responsible Person, CPSR, PIF, CPNP, labelling, claims and tests, step by step with a checklist per chapter. 17-page PDF.
Buy — €59All four tools together — less than the three paid items on their own. Free updates for 12 months. 14-day refund if it isn't useful.
Get the bundle — €129Instant download after payment. Secure checkout by Stripe. VAT included where applicable.
Your project through the cost model, live. A verdict on manufacturability and route. The three things to fix before you contact any laboratory. Written summary within 24 hours, Toolkit included. Fee credited against the bundle.
Straight advice from someone on the commercial side of an Italian private label laboratory. Not a sales pitch: if your project fits a laboratory I know, I will say so and tell you why; if it does not, I will tell you that too.
Works on the commercial side of an Italian private label cosmetics laboratory and runs a digital agency for beauty brands. Formula to Shelf is where the questions founders ask every week get answered properly.